Why on earth would I change my blog’s name?
- Your blog’s name and url don’t match (a major SEO no-no).
- The name is too generic.
- The name is too narrow.
- You chose a name on a whim without researching trademarks or the domain’s background.
- The url is too long or hard to spell.
- You simply found a better name.
For me, it’s reasons 2, 4, and 6.
The name is too generic:
I chose Tinker Bell’s Treasure thinking a universal blog name was better. I knew this would be first and foremost a doll-related site, but I wanted the option to write about other topics too. However, Tinker Bell’s Treasure is so all-inclusive that no one knows the primary subject is dolls and toys unless they find out via other doll blogs or social media.
Ultimately, I am a doll blogger and want this site to appear when you google “doll blogs” or “doll reviews”.
I chose the name without doing proper research:
In the words of Rani, I like to do things in a wingbeat. I want things done FAST! Because of that, I tend to rush things, such as picking out a good blog name. When I decided to self-host, I wanted to get started immediately and researching a domain was just another step to slow me down. Oh, how I wish I would have stopped to think about it. Tinker Bell is clearly a trademarked name!
Now, that’s not to say you can’t use Tinker Bell as part of your blog name. Lot’s of blogs have trademarked names in their title. However, if you want to build a brand or use your blog to earn money, it’s better to pick a unique name.
I found a better name:
There is no shame in changing your site’s name for a better one. Believe it or not, this happens to bloggers all the time. You pick out a name, it sounds great at the time, but after a year or so you realize it’s just not right for you. I love the name Tinker Bell’s Treasure, but I feel like it doesn’t accurately represent me as a blogger. Yes, I talk about dolls, but I also write about Marvel Legends and Hot Toys. I need a name that goes both ways and doesn’t sound like a boutique.
I’ve made my decision, so what happens next?
Fix watermarked images graphics: I quit watermarking my pictures last year, but a few still have Tinker Bell’s Treasure stamped at the bottom. Those will have to be changed and re-uploaded. I will also need to update all of my Pinterest graphics.
Update pages and posts: The words “Tinker Bell’s Treasure” is all throughout this site (it is/was the name, after all). So, I’ll need to go through each page and post and replace the old name with the new one.
Update Social Media and RSS: Instagram and Pinterest will stay exactly the same except for the name change. Bloglovin’ is a little trickier but will also be updated. Our YouTube channel name will change; but, since YouTube doesn’t let users update videos, some videos will keep the old Tinker Bell’s Treasure opening. Followers of this blog shouldn’t be affected. If for any reason, though, you stop receiving updates after the domain changes, just re-subscribe.
This isn’t necessarily a rebrand–just a rename. The content will remain the same. The banner above will look identical (save for a new name). And I’m not ready to let go of my glittery, fairy wing logo, so even it’s staying. The only thing changing is the name and url.
The Doll Blogger.
I think The Doll Blogger fits this blog and its topics better than Tinker Bell’s Treasure. Honestly, I’m very excited about the new name. It’s straightforward, not too long, and describes what this site is about–a blog about dolls! I’m ready to start work tonight, but am forcing myself to wait a week before switching domains.
The official name change day is March 24th.
Next Monday, Tinker Bell’s Treasure will become The Doll Blogger. There is a good chance the site will be down that day, and some pages might look wonky while I’m updating links and images, but construction shouldn’t take too long.
As always, feel free to leave a comment (I’d love to hear what you think of the new name). Also, if things go smoothly, I will document the process and post a tutorial if that’s something you’re interested in reading.
Thank you guys so much for supporting this blog by reading and subscribing! I look forward to seeing you next week and sharing more doll finds and reviews!